Millennials have taken over! At least in Calvin Klein’s Spring 2016 campaign, where Kendall Jenner ,Justin Bieber,, and a slew of other musicians, and a few lesser known but equally stunning figures, star in the new set of ads, which targets a more youthful audience.
The campaign also marks the first time all Calvin brands—Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear—are shown together.
What’s more: The traditional “My Calvins” tagline has evolved into a hashtag, and now leaves the scenario to our imaginations, with “I _________ in #mycalvins” on each visual, because Millennials reject labels when it comes to their identities, said Calvin Klein Inc. CMO Melissa Goldie.
